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Bobby George: The King of Bling Who Never Won the Crown

Crown, cloak, candelabra, two lost world finals and a broken back: how Bobby George became Lakeside’s biggest star without ever winning it.

Graham Priestley 18 June 2026 4 min read 718 words

He took up darts at thirty. He won the first tournament he entered.

That is the Bobby George story in miniature: absurdly late, absurdly confident, and somehow it worked. Born in December 1945, George didn’t take up the sport until 1976 — and within four years he was walking out for a world championship final wearing more gold than the trophy he was playing for. What he never managed, across a career that made him one of the most famous darts players alive, was to win the thing. Two world finals, fourteen years apart, both lost. It barely dented the legend at all.

The Entrance

Start with what everybody remembers. Long before walk-ons became standard issue in darts, George was arriving on stage in a crown and cloak, carrying a lit candelabra, hung with jewellery, to the strains of Queen’s “We Are the Champions”. The nicknames wrote themselves — the King of Bling, the Bobby Dazzler, Mr Glitter — and the Lakeside crowd, never once accused of excessive restraint, adored every last ounce of it.

It would all have been harmless pantomime if the man couldn’t play. He could — see the opening line of this piece. A late starter who wins immediately isn’t a novelty act; he’s a natural who took thirty years to find the board.

1980: The Wrong Treble

George’s first world final came in 1980, against Eric Bristow — then a young Crafty Cockney chasing the first of what would become five world titles. George led 3–2 in sets and had the match right there in front of him when it happened: at the crucial moment, with a shot at a double there to be set up, he misread the board and hit treble 16 instead of the treble 10 he wanted. The opening was gone. Bristow took the final 5–3, launched a dynasty, and George was left with the sort of what-if that follows a player around for the rest of his days.

The Titles He Did Win

The world championship never came, but plenty else did. In 1979 George won the News of the World Championship — for decades one of the most coveted prizes in the game — without dropping a single leg, a feat of sheer sustained ruthlessness that sits strangely against all the glitter. He won it again in 1986.

There were back-to-back Butlins Grand Masters titles in 1979 and 1980, a stack of Essex Masters wins, and, in 1982, the WDF Europe Cup singles — with a victory over Bristow along the way, proof that the traffic between those two ran in both directions.

1994: A Final in a Steel Corset

Then came the second act nobody saw coming. In 1994, at the age of forty-eight, George fought his way back to the world final — and finished the tournament, quite literally, on a broken back. He had injured his spine celebrating during his quarter-final win over Kevin Kenny, and he contested the final wearing a steel corset.

The final itself was a bridge too far: John Part won it 6–0, and with it went George’s last realistic shot at the title. But the image endured — a forty-eight-year-old showman in a corset, grinning his way through a world final he had no business reaching, on the stage of the Lakeside Country Club where his entrances had long since become part of the furniture. No player ever embodied Lakeside’s weakness for a good story more completely.

George Hall and the Second Act

Retirement from serious competition mostly meant a change of role. From 1998, George became a fixture of the BBC’s World Championship coverage — pundit, co-presenter, resident character — and for a generation of viewers who never saw him throw in anger, he simply was the face of the BBC’s darts fortnight.

And then there is the house. George Hall, his Essex mansion, announces its owner with a dartboard worked into the stained glass above the entrance. Most players keep their memorabilia in a spare room. George built the spare room the size of a stately home.

The record books say Bobby George never won a world championship, and the record books are, for once, beside the point. Plenty of champions from those years have faded into pub-quiz obscurity. The man with the crown and the candelabra never has. During the Lakeside era, darts worked out how to be entertainment as well as sport — and George wasn’t a footnote to that lesson. He was the lesson.

Graham Priestley
Written by
Graham Priestley

Graham has covered the BDO darts circuit since the late 1980s. He attended more than 20 consecutive World Championships at Lakeside. Based in Camberley, Surrey.